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Running parody Twitter accounts that fed into viral ad networks.Posting sponsored content on Instagram for pocket money and freebies.(“The Inventor” makes much of a photo shoot in which Holmes holds a tiny red vial between her fingertips.) The only thing the Fyre Festival did well was create a viral ad featuring famous models cavorting on yachts and swimming with pigs.At some level, we are all growing familiar with this kind of sleight of hand.Just ask the Chinese manufacturers that hawk clothes online with images of glamorous magazine spreads, then ship out disfigured imitations to unsuspecting customers.
Now their tales are fueling a genre of grifter-related entertainment.
I started noticing it a few years ago: Seemingly every young person on the internet was selling something.
Not in the way that we’re all selling ourselves now, cultivating our personal brands on social media. Shipping hoverboards from China and unloading them in their American high schools.
And since her unmasking, Delvey has been dragged on the internet for her tellingly bad hair.
There’s not a lovable scamp or a master chameleon in the bunch.
Though the Fyre documentaries are stocked with associates who swear to Mc Farland’s charm, he appears to have all the appeal of a sentient airport lounge.