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A small marketing agency headquartered in Sarasota, FL does a great job at promoting and streaming their live events.Check out the post below where they broadcasted a guest speaker from Hub Spot to ensure those who weren’t able to attend in person could still get value out of her workshop on email marketing.Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand.At Wistia, we’ve found that sharing our culture with our audience has been one of the most beneficial ways to grow the business and build brand advocates.To nail this strategy, be consistent with the time and day of week you go live, feature hosts that aren’t afraid to show off their personalities, and ensure you have someone at the ready to monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.Facebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend.

Sephora provides a great example with their “Scouted by Sephora” series, where they share information around less well-known makeup products, and answer questions as they come up.

Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using.

Below are five ways you should be using Facebook Live in your marketing campaigns: Do you ever feel like your audience sees you as a corporate, stuffy robot?

Below, check out how our social team is using Live Video to give our audience a sneak peek behind one of our video shoots. This strategy worked particularly well because it was not only showing off our culture, but it’s also relevant to the product, and helps give video creators an inside look into how we do things at Wistia.

Now that you’ve got some inspiration, it’s time to get the wheels turning with Facebook Live.

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Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. ) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live.